Thomson Premier Retail Networks, Inc. (PRN), a provider of digital media solutions for retail, announced today that is has entered into an agreement with Wal-Mart de Mexico, S.A. de C.V. to operate its in-store media networks at Wal-Mart Supercenters and Bodega Aurrera locations in Mexico. 

According to PRN’s press release:

As part of the agreement, PRN is providing Walmart with an end-to-end solution that includes a digital in-store media strategy, customized programming, advertising sales and operations.

PRN now operates and manages the largest in-store media network in Mexico, which is currently installed in 287 large-format Walmart Supercenter stores. The system features large plasma screens in select areas within the store and 19-inch flat-panel LCD screens at checkout lanes and waiting areas. The Walmart network is driven by two channels with displays and programs specifically designed for each location within the store. The storewide channel, positioned at the traffic hot spots in the main alleys guides shoppers and informs them of products sold in the store, encouraging cross-shopping via short and targeted messages. The waiting area channel enables shoppers to watch entertaining and informative content to reduce perceived wait time while they are in line at checkout and service areas. The waiting area channel broadcasts longer messages to provide more detail to the shopper about products and services.

The in-store media network programming will be custom designed by a dedicated creative PRN team to enhance the shopping experience and to enable Walmart to further brand its in-store environment and communicate with its customers using the power of sight, sound and motion.

PRN is an affiliate of Thomson, S.A. (NYSE ADR: TMS), a French-based provider of video technologies, systems, finished products, and services for the communication, media, and entertainment industries.