Cooper Tire & Rubber announced plans to invest in a $31 million tire production facility in Guadalaja, Mexico, as part of a cost reduction plan, according to a June 18, 2008 company press release.  The plant will be jointly owned by Cooper IBSA (a Cooper holding company organized under Mexican law) and Cooperativa TRADOC, S. de R.L. de C.V. (a Mexican company owned by the employee-owners of the plant).  Cooper IBSA will own 38% of the plant following its investment.

In October 2007, Cooper Tire also entered into a 50-50 joint venture with Mexican company Nernet International, S.A. de C.V., which markets, sells, and distributes the Cooper and Pneustone brands in Mexico.